Almost everything we know has become digital today. From making friends to shopping, most of the daily basic activities are happening in the digital space. The transformation brought by technology and digitalization has changed the way the world operates.

The history of digital marketing in Nepal is relatively short, as the internet and technology have only recently become widely available in the country. However, the use of digital platforms for marketing and advertising has grown exponentially in the past few years.

In today’s dynamic business landscape, the path to success is paved with information. You need to understand customer behavior, predict market trends, and make data-driven decisions. And that’s where market research comes in.